Trade show industry news

AN OFFICIAL PRESS RELEASE

IMAGE DESIGN AND COMMUNICATIONS, INC.

New Website Rocks Trade Show Exhibit Rental Industry

Image Design and Communications, Inc. A Burbank, CA based company, announces the launch of DoubleDeckExhibitRentals.com, unprecedented in the trade show exhibit industry by the number of design options shown and Fixed Cost Turnkey pricing.

www.DoubleDeckExhibitRentals.com allows Trade Show Exhibitors, Exhibit Designers, Marketing and Ad Agencies provides access to more high quality custom exhibit designs, each rendered in 3D than all trade show web sites in this category combined. Innovative, Turnkey Service caps the costs of transportation and labor, the most common source of budget cost overruns for exhibitors.

Fixed Cost pricing, an industry first on this scale

According to Nick Drance, President of Image Design and Communications, Inc. ” The advantage of Fixed Cost pricing and Turnkey Service is huge at the Double Deck Exhibit level. We’ve eliminated the two largest obstacles many companies face even considering a Custom Double Deck Exhibits because we cap those costs without charging a premium.”

The high cost and added complexity of show services management often puts Double Deck exhibits out of reach for many companies. Now exhibitors can prevent the risk of cost overruns that could easily reach 5 figures and enjoy lower than anticipated costs. Nick added; “Our Turnkey Service opens the door for many companies to cost
effectively expand their existing trade show program and for others, the opportunity to step up to the kind of presence only two story exhibits can provide.”

Unprecedented variety of design options shown

DoubleDeckExhibitRentals.com offers 25 unique custom designs in a variety of booth sizes and floor plans. An additional 30+ design variations build on the original floor plan and in many cases completely transform the original design concept. Mike Cernicky, Sales and Design Consultant explained the significance of this feature. “Every client has their own unique requirements, no two are exactly alike. Our clients want choices and the ability to narrow down the number of design concepts from 50 to 5 in a fairly short amount of time helps my clients feel confident that together, we’ve arrived at the exact design that meets their unique requirements.”

Each design concept has three different perspective views so visitors to the site can see the essential functionality of a design from a number of angles. Many designs include download- able .pdf floor plans, important in determining the functionality and traffic flow of a particular design. https://doubledeckexhibitrentals.com/multi-level-booth-rental-on5040/. The company provides clients with photo-realistic renderings illustrated with final graphics prior to finalizing the design.

Alli Waters, Sales and Design Consultant for the company added; ” So once we fine tune the functionality of the design itself, we can balance itemized costs with specific benefits.
Together, my clients and I can more effectively focus on the details and fine points that make the difference between a good show and an outstanding show!”

Image Design’s business model utilizes regional warehousing and relationships with private Union Labor and freight companies

Image Design and Communications specializes in Trade Show exhibit design, modular display sales and exhibit rentals in Las Vegas, Anaheim, Los Angeles, Orlando and Convention Centers nationwide.

For more information, contact : Nick Drance 818-563-3322

Nick@ImageDesignCom.com

Image Design and Communications, Inc.
1107 S Flower St., Burbank CA, 91502
818-563-3322

Original Source: http://www.prnewswire.com/news-releases/innovative-website-rocks-trade-show-exhibit-rental-industry-300143719.html

Trade Shows 101

Chapter 1

Trade shows play an important roll in all industries as well as non- commercial fields such as academia, science and more. The primary function of a trade show is to provide a venue for those with common interests to gather together and form relationships or share information. Generally the desired outcome relates to commerce and various forms of networking.

The first forms of trade shows were bazaars, town and regional markets where buyers and sellers could meet in one area to buy and sell food or various kinds of supplies. Today, trade shows still perform that function although many have a national or global reach. Purchases at the show itself are typical in the gift and clothing industries buy generally, trade shows today are used to spotlight a company’s products and services in an environment primarily focused on those who have a specific interest in that area.

Exhibitors generally focus on launching new products and services as well a making existing wares available for new customers. Their goal is to tell their story on the show floor in a memorable way that distinguishes them from others. That task can be daunting before it’s not always easy to stand out in an environment where everyone present tries to stand out. Sensory overload is a factor to consider at all shows, whether visual or information. The exhibitor must present their message as concise and visible as possible and this is accomplished in several ways.

What makes or breaks success on the show floor

Visibility and proximity are the number one factors. If you are in a back corner of the trade show floor where most people don’t go, that’s a problem that could be overcome by visibility from a hanging sign or higher that normal structures.

If the booth space is well located, visibility could still be a problem. An island booth space surrounded by larger and taller exhibits is more visible since it’s out in the open and approachable from four sides. However, if there isn’t a visual anchor like tall center tower, substantial corner workstations defining the space or a hanging sign, sometimes despite it’s location, it gets lost in the midst of more solid structures and signage around it.

In-line 10’ x 10’ or 10’ x 20’ displays have a height limit of 8’ and depend on compelling graphic design and an effective platform to hold those graphics. Chopped up wall spaces or small signed placed on a larger wall are ineffective.