The secret to our success:
A wide range of design ideas for your new Double Deck Exhibit!
Your final decision will be based on functionality, budget, and design. An anticipated ROI balances all of that. Our offerings range from $25,000 to $150,000. In the big picture, if an investment of $80,000 results in $2MM of additional sales, then it’s money well spent.
A recent client invested around $150,000 and issued a Press Release a few months after their show, announcing a $2MM increase in revenue. They are a technology/software company that does not sell physical products like others who sell tangible products, but still, the choice of what to do is based on many things. Making a big splash for X dollars is not the same as investing with an expected rate of return.
Many companies focus on lots of flash; sometimes, that cost is better allocated elsewhere. You could spend $30,000 in graphics or have a larger exhibit for $15,000 more and just spend $15,000 on graphics. We store your graphics for free until your next show, so expenses must only be made every two or three years. After the first year, the graphics were already produced. Effective Double Deck design makes all the difference in the world!

Ultimately, your decision will be based on the agreed-upon strategy determined by Sales and Marketing. Some companies only have a vague idea of what that looks like. If your goal is to increase sales, your target market might be larger chains that don’t yet sell your products. In that case, you’d want meeting space for corporate execs from companies larger than yours, who always stay in the best hotels and live lifestyles on that level. So, one or more meeting spaces for them, catering to how they see the world blended with who you are. Your marketing is not about splash so you would want a middle-area blend of the two. You’ll need meeting space one way or the other, but should it be private or semi-private?
What does your Sales and Marketing team think after discussing various design ideas?
Sales and Marketing might want distributors to understand your profitability because you have enough market share to go big. It’s like a wake-up call saying, “Hey, I didn’t know they were that big. We need to jump on the bandwagon because, obviously, we’re missing out on revenue opportunities, and your company is the way to go.
Sales and marketing might say that not all distributors carry all of your products, so you’d want an impressive presence that makes the breadth of what you offer clear. In that case, the cost of private offices is better spent on graphic messaging.

Based on our corporate experience over the last 40 years, we’ve learned that setting a goal, establishing a strategy, and then taking the risk to reach the goal is the way to go. Playing safe doesn’t make dreams come true. Knowing what you want and what it will take to get there will help, and we’ll help you do it with effective design ideas that will make your double deck investment pay off at your next trade show!
Effective Design – The Formula for Success
We, ourselves, can build $250,000 exhibits and more. We can do that cost-effectively. Because we specialize in this companies that spend $1MM in trade show marketing could, to some degree, cut that expense in half. If the other $500,000 investment is better spent in other areas, that’s the smart way. So, our average price sale has doubled over the last few years. We are well capable of offering that value, unlike anyone else. Our experience, expertise, and business model provide far more capability than we realized. So, your ideal client sees things that way and wants to go to the next level. Take advantage of the double-deck design options we offer!